Touch

Why do people crave a lovers’ embrace? Why do friends greet each other with a hug? Why do married couples like to spoon in bed? Why does a crying baby calm down when cuddled in its mother’s arms? The answer is touch. While other senses are also always at play, the power of touch for our daily health and wellbeing is not to be underestimated. On top of the fallout from the Covid pandemic, the alienating impact of our high tech, low touch, screen-abundant lives (which provoke anti-social behaviours through our supposedly social media) means an urgent conversation is needed about how human contact is being phased out of our daily lives.

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